Social Media Coordinator
Part Time: 16 hours per week
The Social Media Coordinator will work closely with the Executive Director to oversee the daily aspects of existing and new AWL campaigns, as well as the promotion of adoptable animals at AWL, fundraising events, and AWL programs and services.
Reports to: Executive Director.
In accordance with organizational policies and procedures, responsibilities include but are not limited to: managing social network sites, collaborating with multiple staff and departments to implement campaign strategy, assisting with fundraising events, and working closely with AWL staff and departments to develop proactive strategies for promoting fundraising campaigns. All of these activities are to be executed with an overall focus on how they can contribute to development and fundraising goals.
Community Management (40%)
- Work with Executive Director on generating new ideas for planning social content and maintaining the content calendar.
- Manage day-to-day activities of AWL social network sites including community-outreach, engaging in dialogues and answering questions.
- Monitor assigned social networks for potential threats or opportunities in regards to the campaign.
- Coordinate with local advertising outlets to promote AWL animals and fundraising events.
- Collaborate with multiple departments within shelter, retail store, and thrift store to ensure proper integration of the social element within the campaign strategy.
- Identify and establish lists of most engaged supporters.
- Communicate on trends, interesting posts, key influencers, questions and issues that arise during daily assignment.
Project Management and Analysis (30%)
- In conjunction with Executive Director, coordinate online campaigns designed to increase engagement and exposure, lead social media generation and fundraising opportunities, including contests, social advocacy, live social coverage of events, etc.
- Work with Webmaster to coordinate builds for all AWL website.
- Schedule meetings, create agendas, take meeting notes and develop actionable next steps to keep projects moving.
- Participate and contribute ideas during meetings and work cross-functionally with other members of the staff.
- Be available on certain weekends and evenings for events as needed.
- Stay up-to-date on new social media trends, bringing new ideas to the table to benefit team goals.
- Research ways to attract more supporters/followers so campaign messages are reaching larger audiences.
Fundraising Event Planning and Execution (30%)
- Assist in all aspects of fundraising event planning.
- Coordinate with staff members, departments, and board members for purposes of executing fundraising events.
- Manage donations of items for auctions and coordinate thank you responses.
- Other tasks as assigned.
Required Education and Experience
- Bachelor’s degree or Associates degree in Communications, Marketing, Public Relations, or related field highly preferred.
- A minimum of 2 years of professional experience in Social Media Communications.
- Documented experience in Social Media including: Facebook, Twitter, Pinterest, Snapchat, LinkedIn, blogs, etc.
- Proven experience with online positioning and messaging using different social platforms.
- Basic knowledge in search engine optimization (SEO) and implementing RSS technology.
- Excellent communication (verbal, listening, and writing) skills and an outstanding attention to detail.
- Positive attitude displaying enthusiasm, passion, creativity, and commitment.
- Knowledge of social metric tools for analysis of traffic.
- High work ethic and organizational skills.
- Knowledge of animal shelter/welfare issues/events.
- Knowledge and support of AWL’s mission, programs, and policies.
- Ability to multitask and prioritize work in a fast-paced environment and meet deadlines.
- Strong Excel and PowerPoint skills.
- Professional social media management skills.
- Excellent interpersonal and communication skills.
- Ability to work independently and as a member of a team.
Our EEO Policy:
AWL is an Equal Employment Opportunity employer. Applicants are considered for all positions without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in AWL’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on AWL. Please inform the AWL Executive Director if you need an accommodation in order to complete any forms or to otherwise participate in the application process.
Note: Under the provisions of the Immigration and Reform Act of 1986, the successful candidate will be required to provide both evidence of identity and eligibility for employment.
Candidate screening will begin immediately. Qualified candidates are encouraged to apply early. Send your application, resume and cover letter to: email@example.com.
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